Performance marketing in the UAE

Looking for the Best Performance Marketing Agency in the UAE?

Persona-led campaigns for one of the most diverse audiences in the world.

The UAE is multicultural and fast-moving. Your customers in Dubai, Abu Dhabi and Sharjah may speak Arabic, English or another language entirely, and one generic ad won’t reach them all.

That’s why we start with ICPs and personas, then build creative and media for each one.

Personas across nationalities

Emirati, Arab and international residents buy for different reasons. We map each persona so every ad speaks to a real buyer.

Arabic and English creative

We test both languages and formats for each persona, then scale the versions that convert in AED, not just the ones that get likes.

Discipline in a high-cost market

Competition for attention is intense, so efficiency matters. We cut what doesn’t work daily and move budget to what does.

Live reporting in Cong Pulse

Every number in one dashboard, with audiences and tracking set up with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) in mind.

Results from across the region

Our published case studies so far come from Saudi Arabia and Jordan.

How we work

The same Creative Strategy process behind all of our results.

01

Identify the ICPs

Who your most valuable customers really are.

02

Build the personas

Their motivations, objections and buying triggers.

03

Craft the creative

Angles, hooks and formats for each persona.

04

Visualize in Cong Pulse

Store and ad accounts in one live dashboard.

05

Launch everywhere

Meta, Google, TikTok, Snapchat and more.

06

Optimize & scale

Cut what fails, scale what wins, every day.

Questions from UAE brands

Have you run campaigns for UAE brands before?
Our published case studies so far are from Saudi Arabia and Jordan. The same Creative Strategy process applies in the UAE, and on a strategy call we’ll show you how we’d adapt it to your audience.
Do you create ads in English and Arabic?
Yes. We build and test creative in both languages for each persona and keep what converts.
Which platforms do you use?
Meta, Instagram, Google, YouTube, TikTok and Snapchat. Budget moves to the platform that performs best for each persona.
How will I see results?
In Cong Pulse, our live dashboard, plus weekly and monthly reporting.

Let’s grow your brand in the UAE

Schedule a Strategy Call