Creative Strategy
A performance system that starts with people, not platforms.
Most campaigns start with a platform and a budget. Ours start with a question: who is most likely to buy, and why?
Creative Strategy is the process we use for every client. It connects customer insight, creative and media buying, so each ad is made for a specific person and judged by one thing: results.
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01
Identify the ICPs
We start by defining your Ideal Customer Profiles: the types of customers who bring the most value to your business.
- Sales and order history
- Customer and CRM data
- Market and competitor research
- Best-selling products and margins
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02
Build the Personas
Each ICP is broken into personas, real people with their own reasons to buy, so we know exactly who each ad is talking to.
- Motivations and goals
- Objections and doubts
- Buying triggers
- Where they spend their time online
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03
Craft the Creative
Personas become creative: the angles, hooks and formats most likely to stop each person mid-scroll and move them to buy.
- Messaging angles per persona
- Hooks for the first seconds
- Video, static and catalog formats
- A test plan for every launch
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04
Visualize in Cong Pulse
We connect your store and ad accounts to Cong Pulse, our in-house dashboard, so you and our team work from the same live numbers.
- Revenue, orders and blended ROAS
- Full-funnel view, from impressions to purchases
- Campaign, ad set and ad level detail
- Explore Cong Pulse →
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05
Launch on Every Publisher
Campaigns go live wherever your personas are. We don't stick to one platform, because your customers don't either.
- Meta (Facebook & Instagram)
- Google (Search, Shopping, YouTube)
- TikTok and Snapchat
- Audiences, lookalikes and catalogs built per persona
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06
Optimize & Scale
Every day we read the data, cut what doesn't work and scale what does. Then we make more of the winners and start the cycle again.
- Daily monitoring in Cong Pulse
- A/B testing of creatives, audiences and landing pages
- Budget moved to the best publisher
- Weekly and monthly reporting
Performance is built on data, not tools. Even the best AI tool can't replace knowing who your customer is.
Where we run your campaigns
Budget moves to the publisher that performs best for each persona.
- Meta
- Google Search
- Google Shopping
- YouTube
- TikTok
- Snapchat
- And more